15 Advantages of Using WordPress on Your Business Website

When opening a website for your business, you have several options: do it yourself with easy tools, learn about web design and development or, hire experts to do it for you professionally with a content management system (CMS for its acronym in English).

In the last two cases, you now have a new dilemma: which CMS should I use? There are several possibilities, among which Drupal, Joomla, CMS Made Simple, Expression Engine, and WordPress stand out.

It's not a secret: we at Web builders in Hyderabad love WordPress. But what is the reason for it? That offers many advantages, not only to those who develop and maintain the websites but, to the clients and to the users and day-to-day visitors on the pages. When we refer to the CMS, we are talking about WordPress.org, not WordPress.com.

Here are the top 15 + 1 advantages of using WordPress for your business website.

1. Free For Use

Some CMS require payment of a user license fee. However, WordPress has a free GPLv2 license.

In this way, it is only necessary to enter the WordPress site, download it, install it and use it for free on your website.

2. Scalability

WordPress is a very robust platform. Without a doubt, it can grow as your business grows. For example, you can start with a simple site with a few pages and a blog, to later add more pages, modules, etc.

This is achieved by modifying the installation or adding plugins.

3. Endless Plugins

One of the strengths of WP is the plugins. These are tools that increase the capabilities of the original installation.

Among them are those that allow you to edit pages easily, those that help to further optimize the site and each page for search engines, cache generators to lighten the server load, statistics and analytics, comment management, copies of security, verification, or authentication in 2 steps and more.

Of these, many are free and some others are paid or have both versions.

4. Open Source

Also thanks to its GNU General Public License, in addition to being free, it is open source. This basically translates into two facts.

The first, that when downloading it, it can be modified in the way required without incurring an offense, provided that if it is republished, the same type of license is used.

On the other hand, that any developer or enthusiastic team can contribute to the WordPress project, and that its modifications and additions may, eventually, end up as part of the CMS if the WordPress Foundation team so decides.

5. Simple to Use

For the common user, it is the easiest to use. It has an administration panel that by default allows access to updates, entries (articles or posts), comments, media (images, videos), plugins, appearance to modify it, etc.

As plugins are installed, they can also be managed in the said panel, called Desktop or Dashboard.

6. Constant Updates

Throughout the year, the WordPress core team releases major or minor updates that fix bugs, improve platform performance, and fix security issues.

In addition, from time to time it releases larger versions, with names of famous musicians of genres such as jazz, which contain improvements or substantial changes for the benefit of the user.

In addition, each year they contain a free theme (interface for the site), which complies with the design standards at the time.

7. Infinity of Topics

Speaking of user interface and design, in addition to the default themes ( twenty seventeen, etc.), there are a lot of themes with different combinations of colors, fonts, sliders, modules, and more.

They are available in the WordPress themes directory itself, but there are more on other sites or you can develop your own template using HTML, CSS, and PHP; Or better yet, hire professionals to do it.

8. Good For eCommerce

For many, WordPress is not the first option if they want to set up an E-Commerce and opt for platforms such as Prestashop, Magento, and Shopify. But WordPress is also very good for setting up online stores.

This can be done by installing and configuring plugins. Among them are WP eCommerce, MarketPress, the Shopify button itself, or, our favorite, WooCommerce.

Thus, you can have your online store, your blog, and your entire site on a single platform.

9. User Roles

WordPress allows you to have multiple users on a single site and have different roles - and therefore permissions - to use the platform.

The roles that WP has available are super administrator, administrator, editor, author, contributor, and subscriber. They work as follows:

Super administrator: can manage a network of sites.
Administrator: You can manage a single site.
Editor: has the ability to write, edit and publish posts by yourself and other users.
Author: you are free to write, edit and publish only your own posts.
Contributor: You can only write and edit your own posts, but not publish them.
Subscriber: You can only edit your profile, it is ideal for site visitors to register and comment on entries.

10. Adaptive Design (Responsive)

The current themes by default (from twenty twelve ), have a design that adapts to screens of any size, that is, smartphones, tablets, and personal computers of different resolutions.

But this goes further: the administrator also adapts to any screen, allowing you to work from any device.

11. Add Pages or Posts Easily with the Editor

Do you want to create a new section on your website? Or a new post on your blog? Just go to "Pages" or "Posts" and click "Add New".

This will open the very intuitive WP editor where you can write whatever you want, format it, give it a title, add tags, hierarchical categories, and more, depending on the plugins and options activated.

12. Ready For SEO

The structure of this CMS is ideal for search engines like Google and Bing to explore your site and index it. All the pages and posts that you add will be able to rank in search engines if you follow the essential tips for it.

In addition, plugins such as Yoast SEO and All In One SEO Pack, along with integration with Search Console and Google Analytics, will help you with this task.

13. Quick Installation
According to WordPress itself, installing it on a server for a domain takes only 5 minutes. This only requires downloading WP, having some basic knowledge of MySQL databases and file transfer via FTP, and following the instructions.

But there is something better: WordPress can be installed in one click if your hosting service supports it. From the control panel, many web hosting providers have tools such as Fantastico and Softaculous.

With them, you can easily and quickly install WordPress and other CMS, chatbots, and more.

14. Control
By installing and using WP.org you will have, unlike WP.com and other options, full control of your site, as long as the domain belongs to you.

To facilitate this, the platform not only has access via web browser, it also has apps for smartphones and tablets.

15. Ideal For Blogs
Remember that the initial purpose of Matt Mullenweg and Mike Little when creating WordPress, was to have a good platform for their own blogs.

Today, it is a more complete platform, maintained by the WP Foundation with the support of Automattic and volunteer developers from around the world, but it is still the best for blog management.

Its editor is very easy to use. WordPress allows you to add formatted text, multimedia, insert content from other sites like YouTube, Vimeo, Giphy, etc.

Therefore, regardless of whether a blog is a central part or just a plus of your website, WP is the best for your website.

Extra: Community Support
I already mentioned that any enthusiastic developer can modify WordPress and contribute to its improvement, having an Open Source spirit.

But this is not all. In fact, WordPress.org has a large community that is always ready to help out on its official forums and other specialized sites and groups. In them, the platform and its plugins are discussed.

The sense of community extends to events held periodically in different cities, called WordCamp. In these events, all kinds of WordPress users meet, there are talks, conferences, and more.

In summary

The main advantages of using WordPress on your business website are:

Gratuitous.
Scalable
It has many plugins available.
It is open source.
Using it is simple.
You constantly receive security updates and improvements.
Lots of themes available (and you can create your own).
Excellent platform to set up eCommerce.
Supports users with different roles and permissions.
It has a responsive design .
You can easily add pages or posts.
It is optimized for search engines.
Installation takes 5 minutes.
Provides full control to the administrator.
It is the best platform to set up a blog.
You will have the full support of a large community of developers, users, and enthusiasts.
What other advantage have you found of using WordPress on brand and business websites?